Philip Kotler quite literally did write the book on marketing. In fact, he has authored over 20 books on the topic of marketing, including the world-renowned title, Marketing Management.
Best Marketing Books
Best Marketing Books
If you’re looking to find which are the best marketing books in print today that can help you improve your marketing strategies or drive more traffic to your website? Here are three new marketing books that are proving useful for internet marketing businesses across the world:
Before You Quit Your Day Job, Check Out Moonlighting On The Internet by Yanik Silver et al.
This publication provides readers with some examples on the different ways to make money over the Internet. It offers a good understanding of inexpensive methods before turning to pricey “guru” products.
Meatball Sundae: Is Your Marketing Out Of Sync? By Seth Godin.
In this marketing book, Godin challenges the traditional model of the commodity business and argues it needs to transform itself to be compatible with new marketing vehicles such as viral marketing, MySpace, YouTube, permission marketing and so on.
Entrepreneur’s Guide To Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall and Bryan Todd.
The writers of this marketing book are leading experts in buying search engine traffic and Google AdWords. Their combined knowledge stipulates that 90 per cent of campaigns using Google AdWords fail because they are not adequately tested first.
{ 0 comments }
